Should I Get Meta Verified or Use the Boost Button? The Truth You Need to Know
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Here’s Why You Shouldn’t Waste Your Money
Meta (formerly Facebook) offers two tempting features to help businesses get noticed: Meta Verified and the Boost button. You might be wondering: “Are they worth it?”
The short answer is: No, they aren’t.
In this post, we’ll dive deep into both of these options, why they’re not effective for most businesses, and what you should do instead to improve visibility and engagement on Facebook and Instagram.
What Is Meta Verified?
Meta Verified is a subscription-based service introduced by Facebook and Instagram that gives users a blue checkmark next to their name. For individuals, it’s a way to prove authenticity. For businesses, it can seem like a way to boost credibility.
However, Meta Verified doesn’t impact your organic reach, ranking, or engagement in any meaningful way. It’s essentially just a status symbol without real performance benefits.
🚨 Here’s why it’s not worth it for most businesses:
Doesn’t impact visibility or reach:
Meta Verified doesn’t give you any extra exposure or improve your posts’ chances of being seen by your audience.No real ROI:
The blue checkmark is a cosmetic feature. The cost of Meta Verified doesn’t bring any measurable business results like more leads, conversions, or engagement.No impact on SEO or algorithm preferences:
It won’t affect your ranking on Google or make your content appear higher in feeds.
Why Not Use the Boost Button on Your Posts?
Another tempting feature is the Boost button—Facebook and Instagram’s way of encouraging users to pay for more exposure.
However, the Boost button doesn’t have the granular control or advanced targeting options that Facebook Ads Manager offers. Let’s break down why you should avoid it:
🚨 Here’s why the Boost button is not effective:
Less control over targeting:
With the Boost button, you don’t have access to the same audience targeting options available in Facebook’s Ads Manager. Instead of a highly targeted campaign, you’re just promoting your post to a broader audience that may not even be interested in your services.Wasted budget on irrelevant audiences:
When you boost a post, you’re often paying for exposure to people who aren’t relevant to your business. The algorithm tends to show boosted posts to users who are already likely to engage with your content, but that doesn’t mean they’re qualified leads.No detailed analytics:
Boosting doesn’t give you the detailed analytics that Facebook Ads Manager does. Without those insights, you can’t optimize your campaigns for better results, making it harder to measure ROI.No focus on conversions or sales:
While you may see an increase in likes or comments, boosting posts doesn’t necessarily drive sales or help you convert leads. A targeted, well-crafted ad campaign does.
The Real Cost of Meta Verified and Boosting Posts
Let’s talk numbers. Meta Verified costs $14.99 per month for individuals, and business accounts pay the same rate for a blue check. It sounds cheap at first glance, but remember, it doesn’t improve reach or engagement.
Similarly, the Boost button can cost anywhere from $10 to $100+ depending on how much you’re willing to pay to reach more people, but the return on investment is often very low because of the lack of targeting and focus on meaningful interactions.
In the end, you could be wasting money on these options and not seeing the kind of engagement or growth that directly impacts your business.
What Should You Do Instead?
Rather than paying for Meta Verified or boosting posts, smart businesses invest in channels that actually generate leads—like SEO services. With search traffic, you’re meeting customers where they’re already looking and getting long-term results instead of short-term vanity metrics.
✅ Focus on Organic Content Quality
Rather than spending money on Meta Verified or the Boost button, invest in creating high-quality, valuable content that resonates with your target audience.
Examples:
Share helpful tips, industry insights, or customer success stories.
Post engaging, authentic behind-the-scenes content to humanize your brand.
Use rich media like videos, carousels, and interactive stories to capture attention.
Pro tip: You can track content performance using Facebook Insights and Instagram Analytics to see what resonates most with your followers.
Use Facebook Ads for Targeted Campaigns
If you want to grow your reach, Facebook Ads Manager is where you should focus your efforts. Unlike the Boost button, Ads Manager gives you advanced targeting to reach people based on their location, age, interests, and behaviors.
Pro tip: Start small and experiment with different ad creatives and targeting strategies. Use A/B testing to find what works best.
Engage with Your Community
The best way to grow your presence is by fostering authentic engagement. Respond to comments, messages, and mentions. Show your followers that you’re a real business that cares about its customers.
Pro tip: Use social listening tools to monitor what people are saying about your brand and industry, and jump into relevant conversations to increase your visibility.
Improve Local SEO for Social
Want better local visibility without wasting ad dollars? Start with your foundation. Make sure your social media profiles are complete, active, and consistent—and don’t forget your Google Business Profile. Local SEO helps people find you when they search, and it’s far more effective than a blue badge or a boosted post.
💡 Want to optimize your local SEO? Check out our Google Business Profile guide for expert tips.
Final Thoughts: Invest in What Works, Not Status Symbols
While it may seem tempting to pay for Meta Verified or the Boost button, both options are simply status symbols without a return on investment for most businesses. Instead of paying for vanity metrics, focus on what really works:
Creating quality content that speaks to your audience’s needs
Running targeted Facebook and Instagram ads through Ads Manager
Building a genuine connection with your community through engagement and content
Instead of buying status symbols, invest in what really matters: strong content, a fast and credible website, and user experience. Even small updates to your web design can increase trust and conversions more than any badge ever will.
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