2023 Social Media Image Size Guide: Master Visual Artistry

Aug 7, 2023

[Ultimate Cheatsheet]

It's 2023, and the world of social media is continually evolving. One of the critical aspects of maintaining a vibrant and engaging social media presence is staying up-to-date with the latest image size requirements for each platform. Incorrect image sizes can result in unprofessional-looking posts, leaving a poor impression on your followers.

But fear not! We've done the research for you. Here's your ultimate 2023 cheatsheet for social media image sizes for all networks.

1. Facebook

Profile Picture: 170 x 170 pixels
Cover Photo: 820 x 312 pixels
Shared Image: 1200 x 630 pixels
Shared Link: 1200 x 628 pixels

Tip: Always ensure your profile picture clearly identifies your brand, even when it's minimized. For the cover photo, take advantage of this large space to showcase your brand's personality or promote an upcoming event.

2. Instagram

Profile Picture: 110 x 110 pixels
Square Photo: 1080 x 1080 pixels
Portrait Photo: 1080 x 1350 pixels
Landscape Photo: 1080 x 566 pixels
Stories: 1080 x 1920 pixels

Tip: Utilize the various image sizes Instagram offers to keep your feed visually interesting. Remember, consistency is key for Instagram, so maintain a similar aesthetic throughout your posts.

3. X (Twitter)

Profile Picture: 400 x 400 pixels
Header Image: 1500 x 500 pixels
Tweeted Image: 1200 x 675 pixels

Tip: The header image is the first thing visitors see when they land on your Twitter profile. Use this space to highlight your brand’s tagline or a call-to-action.

4. LinkedIn

Personal Profile Image: 400 x 400 pixels
Personal Background Image: 1584 x 396 pixels
Company Logo Image: 300 x 300 pixels
Company Cover Image: 1536 x 768 pixels
Shared Image or Link: 1200 x 628 pixels

Tip: LinkedIn is a professional networking site. Make sure your images reflect your business's professionalism and core values.

5. Pinterest

Profile Picture: 165 x 165 pixels
Board Display Image: 222 x 150 pixels
Pin Preview: 238 pixels width (scaled height)

Tip: Pinterest is all about aesthetics. Be sure to use high-quality images that captivate users and make them want to pin your content.

6. YouTube

Profile Picture: 800 x 800 pixels
Channel Cover Photo: 2048 x 1152 pixels
Video Thumbnail: 1280 x 720 pixels

Tip: Thumbnails can significantly impact your video's views. Design compelling thumbnails that tell a story about your video content.

7. TikTok

Profile Picture: 200 x 200 pixels
Video Aspect Ratio: Full screen, vertical (9:16)
Video Resolution: 1080 x 1920 pixels

Tip: TikTok videos are all about creativity and fun. Don't be afraid to experiment with different kinds of content. Just make sure your videos are high-resolution to maintain quality when viewed on various screen sizes.

8. Threads by Instagram

Shared Photo Size: 1080 x 1920 pixels

Tip: Threads is all about closer connections with your close friends list. Use high-quality images that feel personal and intimate to make the most out of this platform.

In conclusion, keeping your social media images at the optimal sizes helps ensure your brand maintains a professional appearance online. Each platform has its specifications and nuances, but this 2023 cheatsheet should equip you with the information you need.

As a final tip, consider using a social media management tool to help resize and schedule your posts. This way, you can focus on creating engaging content and building your brand.

Remember to revisit this page periodically as social media platforms often update their image size requirements. Bookmark it, share it with your colleagues, and most importantly, start optimizing those images!

We hope you found this blog helpful. For more such insights and tips on social media, please subscribe to our newsletter.

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