Case Study
Promeals Nutrition

In 2022, Promeals Nutrition Inc., a burgeoning nutrition brand, partnered with FOG Digital Marketing to scale their online sales. Through strategic e-commerce site development and search engine optimization (SEO) techniques, the collaboration witnessed an astounding leap, netting over 3 million dollars exclusively from online sales.
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Date

January 5, 2023

Client Name

ProMeals Nutrition, Inc.

Project Type

E-commerce, SEO
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Challenges Faced by Promeals Nutrition Inc.

  • Limited Online Visibility: The brand struggled to appear on the first page of search engine results, limiting their exposure to potential customers.
  • Outdated E-commerce Platform: Promeals' existing website failed to offer a user-friendly experience and lacked modern features necessary for a smooth online shopping experience.
  • Untapped Digital Markets: Without a strategic online marketing approach, Promeals wasn’t reaching a significant segment of their target audience.

Strategies Deployed by FOG Digital Marketing

  • E-commerce Website Development: A complete redesign of the Promeals website. The new platform was mobile-responsive, user-friendly, and equipped with a secure and seamless checkout process.

Comprehensive SEO Strategy: This strategy entailed:

  • 1. Keyword Research: Identifying high-traffic and relevant keywords for Promeals' products.
  • 2. On-page Optimization: Streamlining website content, meta tags, and descriptions.
  • 3. Off-page Optimization: Building high-quality backlinks through guest posting, influencer outreach, and content marketing.
  • 4. Local SEO: Optimizing for local searches to tap into potential customers searching for nutritional products nearby.
  • 6. Nationwide SEO: Implementing nationwide SEO strategies to connect with audiences seeking quality nutritional supplements and health-focused meal solutions across the United States.
  • 7. Content Strategy: Regular blog posts were introduced, discussing various health, nutrition, and fitness topics, positioning Promeals as a thought leader in the industry.
  • 8. User Experience (UX) Improvement: Streamlining navigation, introducing product reviews, and simplifying the checkout process for a frictionless shopping experience.

Results

  • * Over 3 Million in Sales: Promeals Nutrition Inc. saw a spike in their online revenue, resulting in over 2 million dollars in sales solely from the newly developed e-commerce site.
  • * Increased Web Traffic: With improved SEO strategies, organic website traffic grew by 250%.
  • * Enhanced User Engagement: The revamped website saw a 40% increase in average session duration and a 35% decrease in bounce rate.
  • * Expanded Customer Base: The integration of local SEO meant that Promeals tapped into local markets, seeing a 150% rise in sales from local customers.
Promeals Nutrition Inc
Promeals Nutrition Inc
Promeals Nutrition Inc

Conclusion

The partnership between Promeals Nutrition Inc. and FOG Digital Marketing demonstrates the power of a cohesive digital strategy. Through the combination of a well-developed e-commerce platform and a robust SEO strategy, Promeals not only met their sales targets but far exceeded them, setting a new benchmark for online success in the nutrition industry.

Testimonial

"Our collaboration with FOG Digital Marketing transformed our online presence. Their expertise in e-commerce site development combined with innovative SEO strategies brought our brand to the forefront of the nutrition industry. We're thrilled with the results and look forward to further growth"