Sep 5, 2023
In today's digital age, the importance of maintaining a visible and credible online presence is paramount for businesses. Google Business Profile (formerly known as Google My Business) is an essential tool that helps businesses achieve this. However, as its popularity grows, so do the number of scams associated with it. In particular, Google Business Profile robocall scams are on the rise.
Hey Google, can you explain what a Google Business Profile robocall scam is?
Robocalls are pre-recorded phone messages. In the context of Google Business Profile, these scam calls falsely claim to be from Google. The deceptive caller often threatens business owners with listing removal or claims that their profile has already been suspended. Other times, they might offer to "boost" your business ranking on Google in exchange for a fee.
Common Scams and Red Flags
Threats of Listing Suspension: A common script these scammers use is telling business owners that their Google Business Profile is about to be suspended. Google does not make such calls.
Charges for Free Services: Google Business Profile is a free tool. If someone calls offering a service related to it for a fee, be skeptical.
Asking for Personal or Business Information: These scammers might ask for personal or business information under the guise of "verifying" your listing.
Promises of Boosted Rankings: While legitimate SEO practices can help improve your online visibility, no one can promise top Google rankings, especially not via a robocall.
How Can Business Owners Stay Safe?
Be Skeptical: If you receive an unsolicited call from someone claiming to be from Google or Google Business Profile, be wary.
Do Not Share Personal Information: Never share any personal or business information with unsolicited callers.
Verify Caller's Identity: If you're unsure about the caller's legitimacy, hang up and call Google's official customer service. Do not call back the number they called from.
Use Google's Official Channels: Always manage and update your Google Business Profile through the official website or app.
Report Suspicious Calls: You can report scam calls to the Federal Trade Commission (FTC) in the U.S. Also, make use of Google's official platform to report any suspicious activities related to your business profile.
Verifying Your Google Business Profile
To ensure your business is accurately represented on Google:
Visit the Official Google Business Profile Website Access Your Account Here: Log into your account through the official website. This is where you can manage all aspects of your listing.
Follow Verification Steps: Google will guide you through a verification process, usually involving a postcard sent to your business address with a unique code.
Be Wary of Email Verification Links: Scammers might send fake Google emails. Always check the sender's email address and be cautious about clicking on links.
Conclusion
Robocall scams targeting Google Business Profile users are a growing concern. By being aware and vigilant, business owners can protect themselves and their online presence. Remember, if something seems too good to be true, it probably is. Google's official channels are always the safest way to manage and verify your business profile. Be proactive, stay informed, and keep your business safe from scammers.
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