How to Ask for Google Reviews in 2025 (The Friendly, Effective Way)

July 14, 2025

Digital Marketing, Google Business Profile

If you’re like most business owners, you know how important Google reviews are — but actually asking for them can feel uncomfortable.

In 2025, reviews play a huge role in local SEO, build trust with new customers, and improve click-through rates on Google. Yet, many businesses still miss out on dozens (or hundreds) of potential reviews simply because they don’t know how to ask.

This guide will show you why reviews matter, when and how to ask for them naturally, and proven tips to make the process easy for you and your clients.

Why Google Reviews Matter

Boost local SEO: More (and better) reviews help you appear higher in Google Maps and local search results.
Build trust instantly: 87% of consumers read online reviews before contacting a business (BrightLocal).
Improve click-through rates: Listings with high ratings and more reviews stand out in search results.

When to Ask for a Review

Immediately After a Positive Experience

The best time to ask for a Google review is right after a client has had a great experience with your business — when they’re most satisfied and your service is top-of-mind.

Examples:

A homeowner just saw their new fence installed and is thrilled (e.g., see how we help fence companies with SEO and reputation)
A meal prep client just completed their first successful week of meals and loved them
A business owner just launched their redesigned website and shared excitement

During a Follow-Up Interaction

If you didn’t get a chance to ask in person or immediately after the service, a follow-up email or call is a perfect opportunity.

Example:

“Hi [Name], we’re checking in to make sure everything is going well. If you’re happy with your experience, would you mind sharing it in a Google review? It really helps us and helps others feel confident choosing us!

At a Natural Milestone

For longer-term relationships or subscription-based services, ask after a clear win or project milestone.

Examples:

After completing a major phase of a long-term project
After hitting a usage or renewal milestone (e.g., “1 year as our client”)

After a Compliment

When a client compliments you (in person, on email, or via message), they’re signaling high satisfaction — that’s your best chance to ask.

Example:

“Thank you so much! I really appreciate you sharing that. If you’d be open to it, would you mind leaving those thoughts in a quick Google review? It would help us a lot!”

How to Make It Easy to Leave a Review

Always include a direct Google review link.
Add a QR code for in-person asks (printed on a small card or sign).
Provide short prompts to guide them (e.g., “What did you like most about working with us?”).

Sample In-Person Ask Script

“We’re so happy to hear that you’re pleased with our work! It would mean a lot to us if you’d share your experience in a Google review. I can text or email you the link if that’s easiest.”

Sample Email Template

Subject line: Thanks for your feedback — Can you share it?

Hi [First Name],
Thank you for choosing [Your Business Name]! We enjoyed working with you and would love if you could share your experience in a quick Google review.
[Leave a Review → insert direct Google review link]
It only takes a minute, and your feedback helps others feel confident choosing us too. Thank you!

Excellent company!

Excellent service and attention, they built my new website and integrate it perfectly with the software we use, Fernando is always responsive and promptly answers all our questions. Highly recommend.

We wanted to extend our sincerest gratitude for the outstanding work you've done on our new website for Design Scapes Inc. The launch was seamless, and the final product is truly exceptional. Fernando and Alondra, your professionalism, expertise, and willingness to go above and beyond truly shone throughout the entire process. The website looks incredibly professional and perfectly captures the essence of our brand. We are extremely impressed and highly recommend FOG Digital Marketing to any business looking for top-tier web development and digital marketing services. Thank you for exceeding our expectations!

⭐️⭐️⭐️⭐️⭐️ Fernando and his team at FOG Digital Marketing are fantastic to work with. They really took the time to understand my specific business needs and didn’t come in with a cookie-cutter approach. I appreciated how they asked thoughtful questions, listened closely, and tailored their recommendations based on what made sense for my goals. They were especially mindful of my local market, which made a big difference. Highly recommend working with them if you're looking for a partner who genuinely cares about your success!

FOG Digital Marketing is an incredibly knowledgeable team dedicated to helping businesses grow their online presence through thoughtful strategy, website development, and SEO. Their passion for supporting small businesses and delivering real results makes them a standout in the digital marketing space. Highly recommend for anyone looking to elevate their brand online!

FOG Digital Marketing has been a huge help for my business. They built a clean, professional website that actually brings in leads, and their SEO work has made a big difference—I’m finally showing up on Google. Super easy to work with and always responsive. Highly recommend.

Working with FOG Digital Marketing has been such a great experience! Fernando really knows his stuff when it comes to on-site SEO. He helped my website start showing up in search results way faster than I expected. He’s detail-oriented, super easy to talk to, and genuinely wants to see your business grow. Highly recommend if you want to actually be found online!

We've worked with 2 other Marketing Agencies before working with FOG and all I can say is I wish we had started with FOG Digital Marketing first. The detail presented in each progress meeting is what makes the difference for us. It is not just numbers; but a thorough analysis of our Company as it relates to SEO, digital content, etc. Notable improvements in our digital footprint have translated into sales leads. We are grateful for FOG Digital Marketing!

I couldn't be happier with the work that Fernando and his team at FOG Digital Marketing did for my website! From start to finish, they demonstrated a deep commitment to my vision and invested so much time and expertise into making it a reality. Fernando didn’t just deliver a product; he provided a solution that addressed all my digital needs and brought my brand to life online. The FOG team’s dedication to ensuring digital success is evident in every detail. They tackled everything from web design to SEO with such precision and skill. I especially appreciate their transparent approach—keeping me informed at every step and always aligning their strategies with my business objectives. With their guidance, my website isn’t just a static page; it’s a powerful tool for growth and client engagement. If you're looking to take your online presence to the next level, Fernando and the FOG Digital Marketing team are exactly who you want on your side. Their passion, industry knowledge, and commitment to long-term success make them the perfect partners for digital success. Highly recommended!

Thank you FOG Digital Marketing for the amazing job on our website, the SEO services has increased our business.

Excelente servicio atento a las necesidades que surgen

Muy buen servicio!!

Excelente Servicio, siempre al dia y tiempo de respuesta inmediata.

I simply could not be happier with my experience working with Fog Digital Marketing! When I approached them, my goal was to elevate my business to the luxury brand aesthetic that reflects the high-end service I provide to my clients. This meant upgrading everything—my branding, my logo, my colors, and my website. From start to finish, Fog Digital Marketing exceeded every expectation. Every member of their team is knowledgeable, professional, and most importantly, they truly care. What stood out the most to me was their ability to listen. … I would recommend them without hesitation to anyone looking to elevate their brand or website. Thank you to the entire team at Fog Digital Marketing—you went above and beyond, and I am so grateful for your hard work!

Excelente servicio, atencion personalizada y asesoria con las necesidades a la medida del negocio. Muy Recomendable !!!

Super professional and many years of experience. Thank you for your services FOG.

Fog did our web page for Tacos Al Carbon. Let me say they are super professional, very informative, easy and fast to work with you. We absolutely loved our webpage. Highly recommend them.

Fernando has done a great job on those to whom I've referred FOG, and I know those clients have since referred him to others. I'll continue to refer him in the future!

Our Website looks amazing...... and we get so many leads!

I have known Fernando for over a year and have spoken to several of his clients. They all have nothing but the best things to say about him and his SEO and website expertise. He has many clients that have been with him over 7 years which is a testament in itself, clients will not continue with an online marketer who does not deliver results. For these reasons, I have sent my referrals to Fernando and his team and they are always impressed with him and their services.

Fernando and he’s team did amazing job in my page for my business, I defeny recommend, he focus 100% how you can build a website and grow your business, thank you team FOG.

Hi, my name is Selena and I work for Chef Don’s Catering in San Antonio Texas. Fernando and his team are exceptional. They listened to my goals for the company and designed a professional website, business cards and other tools to enhance our social media presence. Fernando is easy to work with and understands exactly what needs to be done. I would definitely recommend them for all your social media needs.

Top notch!

FOG, 100% recommended, the whole process of the website was fast, Fernando was and still very helpful whenever is needed. Thanks

I can't speak highly enough of Fernando and his team at FOG Digital Marketing LLC. Their expertise in digital marketing has been nothing short of transformative for my business. From the moment I engaged with FOG, it was clear that this wasn't just another marketing agency. Fernando took the time to truly understand my business, our market position, and our long-term goals. This deep dive into our needs set the foundation for a digital transformation that was perfectly tailored to our unique situation. The creative prowess of FOG Digital Marketing is truly impressive. They designed a stunning website for us that not only looks fantastic but also functions flawlessly. It's user-friendly, optimized for search engines, and effectively showcases our products and services…

Excelente!

Great company to work with. Easy and comprehensible process. They knew exactly what I wanted and the message I was trying to portray. I definitely recommend.

Fernando was easy to work with and delivered a very user friendly website for my esthetics business. Quick turnaround and he explained everything!

I am so glad the results I’ve received from working with FOG Digital Marketing. They were extremely professional and attentive to detail. I would highly recommend them for any website or digital marketing needs!

I recently had the pleasure of working with Fernando and his team, and I couldn't be happier with the experience. From start to finish, the process was smooth and painless, thanks to their professional guidance every step of the way. Fernando took the time to explain the intricacies of our website, offering valuable insights into why certain decisions should or should not be made. His expertise was truly invaluable. A huge thank you to Fernando and the team for their dedication and support. I'm already looking forward to working with them again in the future. Highly recommended! THANK YOU!!!

I believe Good service should always be a standard for any company but when a company surpasses, excels and literally blows me away, I feel compelled to leave a review so that other customers hire the company without doubt. FOG is honestly an incredibly professional company, they are not needy (they are very autonomous), they are relentlessly proactive and their solutions exist in only the top 1%. I interviewed a lot of companies that didn't seem to understand the solution and quote accordingly to the size of our business and replicate our niche needs. FOG team is a gem, I would hire them again in a heart beat.

Fernando and his team exceeded my expectations. The attention to detail was impeccable. They were able to bring my ideas to life.

Working with Fernando has been great! He was very patient with me and listened to my needs! He did an amazing job on my website and I look forward to working with him again!

I can’t believe how easy it was to work with Fernando! He did an amazing job helping me with my website… very helpful and informative.

FOG Digital Marketing has been great in managing my website the past 7 years. They are quick to respond and are always willing to help in updating the site. Highly recommend.

FOG Digital has been working with our companies, Aradillaz Fire Protection and Alarm, he is always looking for ways to improve our site and when we need a service is completed immediately, I highly recommend Fernando and his Team of Professionals, look forward to continue doing business with them,

FOG did an amazing job on our website, social media and SEO. Highly recommended for any new business.

I’m so happy I found FOG digital marketing they improved my website functionality and I couldn’t be more satisfied.

Quick response, very flexible to adapt to all our requests, specific and personalized proposals. Clear and precise communication. Excellent Service!!, highly recommended.

Blown away at my new website and the details put into it. Excited for the site and continuing to work more with FOG.

I would like to express my heartfelt gratitude to Fernando from FOG digital Marketing. Right from the beginning, he displayed remarkable transparency and guided me through every step of the process. The team’s expertise in building websites is truly commendable, as they not only incorporated my ideas but also crafted a stunning website that exceeded my expectations. Undoubtedly, investing in their services is the best decision I made for my business. I highly recommend their services to anyone looking for a professional and engaging website. for his exceptional service. Right from the beginning, he displayed remarkable transparency and guided me through every step of the process. The team’s expertise in building websites is truly commendable, as they not only incorporated my ideas but also crafted a stunning website that exceeded my expectations. Undoubtedly, investing in their services is the best decision I made for my business. I highly recommend their services to anyone looking for a professional and engaging website.

I Highly recommend Fernando (FOG)and his company for your marketing needs. They will help promote and grow your business at affordable rates as well!!

Amazing job on our new website, thank you FOG!

Fernando is a wealth of knowledge. Highly recommend him and his company. Outstanding marketing company to help you grow your business presence.

FOG digital marketing does an amazing job for us every year!! Thank you for all the hard work and special attention you give us!!

Excelente Calidad, excelente diseño, diseño personalizado, tiempo de diseño y entrega en tiempo y forma. atención personalizada. muy recomendable.

I have been working with FOG DIGITAL for over 10yrs with a wide array of digital and tech based projects and have never been disappointed. They are my first and only call when a new project request comes across my screen.

Excellent customer service! very professional team !! we recommend FOG DIGITAL MARKETING!

Sumamente recomendable, trabajo oportuno y bien realizado.

Excellent in everything they do, disposition and responsibility

La verdad superó nuestras expectativa!! Excelentes en su servicio y comunicación. No sabia mucho de lo que conlleva crear una pag. Pero ellos nos guiaron y ayudaron a entender más todo lo que se maneja detrás para poder ver un resultado tan bueno como es su trabajo. Super recomendados. Bueno su trabajo habla por sí solo.

If you are looking for a dedicated client-centered digital marketing agency, this is the place to call. From day 1, designers and marketing specialists collaborated with me on my project. They tailored everything to the needs of my business. Very professional team and project was completed on time. Customers have been very pleased with the ease of use and aesthetics of my website. Highly recommend for people starting a new business venture or established businesses looking for a renewed and modern marketing profile.

FOG Digital was great to work with. I had already quoted with other web developers and although FOG was not the lowest they brought the more value to my webpage and company. As soon as the webpage was online we got an inquiry immediately. Just the value of that new project paid for the new webpage. Thanks Fernando and team

Excelente servicio , personalizado y con un profesionalismo que no lo encuentras fácilmente

FOG is great to work with! We gave them some pictures and information about our company and they created a very nice website without much input needed from us. I would definitely recommend them to someone who is looking at creating a new or fixing an old website.

Great experience working with Fernando! Responsive, and was able to implement our thoughts and inputs on our new website. Great new and modern looking website. Easy and simple to navigate, but complete with all of our produces and services, very well compartmentalized. Highly recommend them for your website design.

I absolutely loved my website done by FOG Digital Marketing, they were professional and excellent to work with. My page couldn’t be better. Thank you 🙏🏻

Son un equipo totalmente profesional de un nivel increíble.. Profesionales en la campaña de posicionamiento y con quienes hemos trabajado durante muchos proyectos .. Gracias siempre por su dedicación !!

FOG has been great to work with. Their professionalism is top notch. We highly recommend it!

Calidad, profesionalismo y soporte a un buen precio. La atención personalizada dan el plus para un servicio excelente. Si lo que buscas es una empresa creativa que te de soluciones, encontraste lo que buscabas. Hemos trabajado por muchos años con ellos sin problema alguno así que no dudamos seguir trabajando mucho tiempo más y sobre todo recomendarlos ampliamente.

Excellent service and fast response. 100% recomendable. Thanks

Excelente servicio y profesionalismo! siempre atentos a la necesidad del cliente ofreciendo soluciones e innovación para un producto final de mucha calidad y que exceda las necesidades iniciales.

Great Experience Working With Fernando Hands on approach If you’re looking to take the next step in the social media world look no further this is the place

Fernando did an excellent job on my website. He definitely exceeded my expectations. I will be using his service again in the future!

Fog Digital es una compania muy responsable y pronta en la elaboracion de su producto, grandiosa comunicacion y en un abrir y cerrar de ojos ya tenia lista mi pagina. Buen tiempo, presionalismo y buen precio.

We as a company where looking for the right company to build our website. Not cheapest or the most renamed company, but the 1 that will be in line with our core. Ones we find FOG and Fernando came and gave us amazing ideas and gave us all the proper tools, we knew that it was them who would make our website. Thank you FOG for making this amazing website for our company. Will be working together again.

Excellent service!

FOG Digital is the best team you can have on your side to get your business recognized. Looking to upgrade your website call FOG Digital Marketing your one stop shop!

Sample Text Message

“Thanks for choosing [Your Business Name]! Could you share your feedback in a quick Google review? It helps us a lot. Here’s the link: [Link]”

Why Reviews Need to Be Asked Consistently

Building reviews should be an ongoing strategy, not a one-time effort.

A steady flow of reviews looks more natural to Google.
Frequent new reviews help you stay relevant and visible in local searches.
Recent reviews matter more to potential customers than old ones.

Final Thoughts: Reviews Build Your Digital Reputation

Asking for Google reviews might feel awkward at first, but when done sincerely, most happy clients are glad to help.

A strong review profile:

Builds instant trust with potential customers
Improves local SEO and rankings
Sets you apart from competitors

Final Thoughts: Remarketing Is a Must-Have in 2025

Remarketing isn’t just an add-on; it’s a vital piece of any modern digital marketing strategy.

By reconnecting with warm audiences and guiding them toward conversion, remarketing can significantly improve ROI and reduce wasted ad spend.

Need help creating a review request strategy that works?

We help businesses nationwide design friendly, effective review strategies that boost online reputation and increase leads.

👉 Schedule your free strategy call today »

Our Blog

Digital Marketing Insights

Ready to take the next step?

Tagged Google

How to Ask for Google Reviews in 2025 (The Friendly, Effective Way)

Table of Contents

Why Google Reviews Matter