Table of Contents
Don’t Sleep on Bing
When most people think of SEO, they think “Google.” And while Google is the giant, Bing consistently handles millions of daily searches — many of them from high-intent buyers.
At FOG Digital Marketing, we help small businesses grow through smart, multi-platform SEO strategies. We’re based in San Antonio, Texas, and we’ve seen firsthand how businesses that show up on Bing capture traffic and leads their competitors completely miss.
So if you’re wondering…
“Is Bing even worth optimizing for?”
Let’s break it down with real stats, benefits, and steps to get your business showing up.
Bing’s Search Market Share Is Bigger Than You Think
As of the latest data:
8–12% of desktop search traffic in the U.S. comes from Bing.
It powers default search on Microsoft Edge, Windows, Xbox, and AI tools like Copilot.
Bing also powers results in ChatGPT’s browsing (when enabled) and many third-party voice search platforms.
This means millions of people use Bing every day — often without realizing it.
7 Reasons Bing Still Matters in Modern SEO
1. Less Competition = Easier Rankings
Because most businesses ignore Bing, you face:
Less competition for top spots
Higher visibility for the same effort
A chance to dominate niche keywords that are tougher on Google
We’ve seen clients like Design Scapes rank faster on Bing, sometimes with just basic technical SEO fixes.
2. Bing Users Tend to Convert Better
Here’s what we know about typical Bing users:
More likely to be 35–54 years old
Often using desktop at work or home
Tend to have higher household income
Often decision-makers (not just window shoppers)
This can mean:
Higher-quality leads
More phone calls
Better return on ad spend
3. Bing Powers AI Tools and Voice Search
Bing isn’t just a search engine. It’s also the engine behind:
ChatGPT’s real-time search (with browsing)
Windows Copilot
Edge sidebar AI
Many voice assistants
If you’re not visible on Bing, you’re invisible to these tools — and they’re only becoming more popular.
4. Bing Places = Extra Local Exposure
Just like Google Business Profile, Bing has:
Bing Places for Business → Claim yours here
Maps
Reviews
Direct call/direction buttons
If you’re a plumber, painter, contractor, or inspector, these tools help locals find and call you fast.
5. Bing Ads Offer Lower CPCs
Microsoft Ads (formerly Bing Ads) still deliver:
20–40% lower cost-per-click
Higher ROI in many industries
Integration with LinkedIn targeting, exclusive to Microsoft
For clients like MyProMeals and Comal Fence, we often recommend starting Google + Bing ads together for better reach at a lower cost.
6. Bing Webmaster Tools = Free SEO Insights
Just like Google Search Console, Bing Webmaster Tools lets you:
Submit sitemaps
Monitor keyword rankings
See indexing issues
Audit your backlinks
➡️ Start here
Using both tools gives you a fuller picture of your site’s health and SEO opportunities.
7. AI Indexing Uses Bing Signals
As more users search through tools like:
ChatGPT
AI browsers
Smart assistants
Bing’s index is becoming a source for AI answers. If your content is optimized and indexed in Bing, you’re more likely to be referenced or linked when AI generates summaries.
What Happens If You Ignore Bing?
Here’s what you might be missing:
❌ Up to 1 in 10 search users
❌ Appearances in AI search and voice queries
❌ Cheaper advertising opportunities
❌ Local visibility on Microsoft devices
❌ Ranking insights and backlinks that Google alone won’t show
How to Get Started on Bing (in 10 Minutes)
| Step | What to Do | Quick Notes / Link |
|---|---|---|
| 1 | Claim your Bing Places listing | bingplaces.com — add business info, hours, photos, and services. |
| 2 | Create a Microsoft Ads account (optional) | ads.microsoft.com — useful for paid search with often lower CPCs than Google. |
| 3 | Sign up for Bing Webmaster Tools | Bing Webmaster Tools — verify your site, submit sitemap, and view crawl reports. |
| 4 | Submit your sitemap | Upload your sitemap in Bing Webmaster Tools. If you use WordPress + Rank Math or Yoast, the sitemap is usually auto-generated (e.g., /sitemap_index.xml). |
| 5 | Monitor performance and fix issues | Check crawl errors, indexing status, backlinks and keyword reports in Bing Webmaster Tools regularly. |
Do Our Clients Get Bing SEO?
Yes — our SEO strategy at FOG Digital Marketing includes Bing.
Because we’re a small business helping other small businesses, we understand how every lead counts. If 10% of your potential customers are using Bing, we make sure you’re showing up where it matters.
We’ve helped:
Comal Fence rank on Bing for “ranch fence Comal County”
Design Scapes show up for “landscape lighting San Antonio”
MyProMeals gain traffic from AI-driven Bing searches
And we can do the same for you.
Final Thoughts
You don’t need to choose between Google and Bing. The smartest businesses choose both.
By making simple adjustments to your website, claiming your Bing Places listing, and submitting your sitemap, you unlock traffic and leads that competitors are likely missing.
In today’s AI-powered, multi-platform search world, Bing is not a backup — it’s a bonus.
Ready to Start?
Want help setting up your Bing SEO or comparing your current visibility?
We’ll show you where your business stands — and where we can take it.
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