ProMeals Case Study
ProMeals started in 2015, delivering healthy meals to local gyms in Houston. With growing demand but no digital platform, they partnered with FOG Digital Marketing to build a full-scale e-commerce website backed by a powerful SEO strategy. The result? A nationwide brand generating over $5 million annually—100% through online orders. Here’s how we helped make it happen.
The Challenge
ProMeals launched in 2015 with a simple goal: deliver healthy meals to fitness clients at local gyms in Houston. While their meals were high-quality, their growth was limited by inconsistent customer reach, no online ordering, and no SEO strategy. Everything was manual — from taking orders to managing inventory.
By 2019, they needed more than just a website. They needed an online business that could scale.
Our Solution
FOG Digital Marketing designed and launched a fully custom e-commerce website built specifically for the meal prep industry — complete with SEO, product filters, calorie tagging, delivery zones, and backend order automation. But the design was only the beginning.
Our Strategy Included:
SEO-Ready Web Design: Mobile-optimized, lightning fast, and conversion-driven.
E-Commerce Development: Dynamic product system, custom meal plans, macros calculator, and checkout logic.
Local SEO Foundation: Targeted Houston-based keywords like “healthy meal prep Houston” to build initial traffic.
Content Expansion: Weekly blog posts, optimized landing pages, and high-volume keywords across meal categories.
Structured Data Implementation: Recipe schema, product markup, breadcrumb trails, and review ratings.
Growth Through Location Pages: Built dedicated pages for top markets — San Antonio, Austin, Dallas — to attract local organic traffic.
The Results
Today, ProMeals is a nationwide leader in healthy meal prep — with all orders placed through their custom-built website. The business now generates over $5 million per year entirely through online sales.
SEO & Traffic Wins:
+272% increase in organic clicks (first 6 months)
First-page rankings for competitive terms like:
“meal prep delivery Houston”
“keto meal prep nationwide”
“high protein meals shipped”
Organic traffic from over 30 U.S. states
National visibility with zero reliance on third-party platforms
Conversion Results:
Custom checkout system boosted conversion rates from 1.3% to 3.4%
100% of orders now processed online with full CRM & shipping integrations
Average order value increased by 29% with upsell functionality
Before & After Snapshot
Before FOG:
Local gym deliveries only
No website or online orders
Manual tracking of inventory and clients
After FOG:
Scalable e-commerce system
SEO traffic from across the U.S.
Automated orders, reports, and CRM
$5M+ in annual online revenue
What This Case Study Shows
✔️ How a local meal prep business scaled nationally through SEO
✔️ The power of combining design, development, and content strategy
✔️ Long-term growth with measurable ROI — not short-term hacks
Services Used
Custom Website Design
Technical SEO & Structured Data
Keyword Research & Strategy
Blog & Location Page Content
Conversion Optimization
Google Search Console Monitoring
Ongoing SEO Consulting