Conversion Rate Optimization (CRO) Services
Turn more of your website visitors into qualified leads and paying clients.
If your site gets visitors but few calls or form submissions, you have a conversion problem—not a traffic problem.
Our Conversion Rate Optimization (CRO) service focuses on turning your existing traffic into qualified leads and sales through data-driven testing and UX improvements.
At FOG Digital Marketing, we study how people use your site, identify where they drop off, and fix the friction points so your website works like a real salesperson.
What Is Conversion Rate Optimization?
CRO is the systematic process of analyzing user behavior and testing page elements to increase the percentage of visitors who take a desired action—whether that’s a form fill, phone call, or purchase.
It combines analytics, design, and psychology to help users move from interest to action with less resistance.
Why CRO Matters for Every Website
Higher ROI from existing traffic – Get more leads without raising ad spend.
Better user experience – Visitors find what they need faster.
Improved SEO signals – Google favors sites with strong engagement.
Valuable insights – Every test reveals what your audience really cares about.
Conversion Rate Optimization (CRO)
Our CRO Process Step-by-Step
Audit & Goal Setup – Review analytics, heat maps, and funnels to define targets.
Behavior Tracking – Study click paths and scroll depth to find friction.
Hypothesis & Wireframing – Design changes around clarity, trust, and speed.
A/B Testing – Compare variations and measure which performs best.
Implementation – Deploy winning layouts and copy across key pages.
Reporting & Iteration – Monthly reviews to sustain growth.
Conversion Rate Optimization (CRO)
What We Analyze and Improve
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Awards & Recognitions
Why FOG Digital Marketing
16 years building sites that turn traffic into clients.
In-house web design + SEO teams for fast testing cycles.
Real Texas business experience—our strategies come from live data, not templates.
Transparent monthly reporting with clear KPIs.
Request Your Free CRO Audit
Get a professional review of your landing pages and conversion funnel.
We’ll send actionable recommendations you can apply immediately—or let our team handle the implementation.
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