Becky Jones, Interior Designer
Becky Jones: From Local Creative to Airbnb & Hospitality Authority
The Multi-Service Communication Gap
Becky Jones possessed elite skills in both photography and interior design, but her original Squarespace site functioned as a “catch-all” brochure. The lack of a specific value proposition made it difficult to secure professional investors who required a strategic partner.
Pre-Transformation
- Fragmented communication (Personal brand vs. Business).
- “Digital Brochure” UX: Passively waiting for referrals.
- Zero organic search discovery.
The Investor Opportunity
By stopping treating the site as a simple portfolio and starting to treat it as a high-ticket investment tool, we opened doors to boutique hotel developers and large-scale property owners.
Redefining Digital Authority
The “Creative Brochure”
The original site functioned as a passive portfolio. Its visual chaos made it difficult for high-value investors to identify the specific design authority Becky offered.
The Authority Platform
A focused, luxury-boutique experience. We transformed her digital presence into a strategic asset that attracts institutional capital and boutique hotel groups.Engineering the Digital Platform
Visual Supremacy
Neutral UX Design
Technical Insight
“Visual quality is the primary justification for high-ticket service rates.”
Investor- Led Copy
From Creative to Commercial
Booking integration
Advanced Optimization
We optimized the Squarespace backend to include professional CRM integrations, automated lead capture, and streamlined project bookin
Measuring the Pivot
High-Ticket
Target Market Shift
Successfully pivoted from individual one-off clients to ongoing partnerships with boutique hotels and investment groups.
Pre-Sold
Lead Quality
Leads arriving via the new platform have a higher intent and a deeper understanding of the service value before the first call.
National
Expanded Authority
The professional web presence has allowed Becky to bid on and secure projects for developers outside her local area.
I absolutely love my website and it’s driven traffic and legitimized my business. Best investment!"
A multi-disciplinary approach to solving complex growth challenges through technology and performance marketing.
UI/UX Design
Brand Identity Strategy
Conversion Copywriting
SEO Architecture
Squarespace Development
Local SEO Architecture
CRM & Booking Integration
Ready to Command Your Market?
Take the next step in growing your business with a partner who understands your goals.