Blended across our healthcare clients, cost per enquiry runs between $25 and $120, and cost per booked appointment is roughly double that once no shows are counted. General practice and dental sit at the low end. Elective and cosmetic procedures sit at the top because the paid competition is heavier. The figure worth watching is cost per completed first visit, since a practice with a slow front desk turns cheap enquiries into expensive ones.

Yes, in two ways. Search engines apply stricter quality expectations to health content, so credentials, authorship and accuracy carry more weight than they do for a plumber. And the buyer journey has an insurance step nobody else has: a patient who loves your reviews will still leave if they cannot tell whether you take their plan. Healthcare SEO that ignores insurance pages leaks patients at the last moment.

For anything you want patients to find you for, yes. Someone searching for Invisalign and someone searching for an emergency extraction are different people with different urgency and different budgets. One combined services page ranks for neither. Healthcare SEO that separates procedures usually doubles the number of terms a practice site can realistically win.

Most practices see map rankings move within two to three months and a measurable change in appointment volume between months four and six. Competitive categories such as med spa, dermatology and orthodontics run at the slower end. The first visible sign is usually more people reading procedure pages and checking the insurance page, which happens weeks before the phone changes.

The practices holding the top three map positions in busier parts of the metro generally sit above 100 reviews with a steady monthly flow. Recency and specificity beat volume. Ten reviews this quarter naming the procedure and the provider move healthcare SEO further than fifty older ones that say friendly staff.

Yes, and it changes the structure. Each location needs its own Google Business Profile, its own page with unique content, its own reviews and its own local phone number. Healthcare SEO for multi location groups fails most often when the locations share one thin page and compete with each other for the same searches.

We draft it and your provider approves it. We will not publish clinical claims under a practice name without a clinician signing off, and we do not use AI generated medical content. That review step slows healthcare SEO down by about a week per page and it is the difference between content that holds up and content that quietly damages trust.

Provider pages need retiring properly rather than deleting. Redirect the departed provider page to the relevant procedure or team page, update the profile, and make sure no review response or bio still implies they are practising. Done casually this leaves dead pages and confused patients. Done properly it costs you nothing.