Branding and Website Redesign Case Study: Matt Roberts Photography

For a project of this size — a full identity plus a website of roughly fifty pages — plan on eight to twelve weeks. Identity work runs first and takes two to three weeks including revision rounds, because every page design depends on the system being settled. Build and content take the remainder. Rushing the identity phase is the most common way these projects go wrong.

It means restraint rather than ornament. High-contrast serif typography, a narrow palette, generous white space, photography given room to breathe, and a single clear action per screen. What makes a brand read as expensive is consistency and confidence — the absence of clutter, competing colours and hard-sell language. It is achievable at any budget because it is a set of decisions, not a set of assets.

Yes, when the buyers are genuinely different. An attorney, a physician and an actor book headshots for different reasons, judge them by different standards and search in different words. Separate pages let you write to each one and let each rank for its own terms. If the audiences overlap almost completely, one page written well beats several written thinly.

It can if the URLs change without redirects, if content is cut without replacement, or if the new build is slower than the old one. It usually settles within a few months even when there is an initial dip. The way to protect yourself is to map every old URL to a new one before launch, keep the content that was already earning traffic, and check indexing weekly for the first month. Google's site move documentation is the reference we work from.

A combined identity and website project for a service business here generally runs from the mid four figures to the low five figures, depending on page count, how much original photography and copy is needed, and whether e-commerce or booking systems are involved. We price the whole scope up front rather than by the hour, so the number does not move once work starts. You can ask us for a figure against your actual scope.

Usually some. A brand system is only as good as the imagery running through it, and stock photography undercuts a premium position faster than almost anything else. In this case the client is the photographer, so the imagery was never in question. For most businesses we budget for a half-day shoot covering team, workspace and product or service in progress.

A website redesign needs someone watching it after launch. We track indexing, Core Web Vitals and search performance for the first ninety days, fix what surfaces, and stay available for the questions that only appear once real visitors arrive. A launch is the start of the measurement period, not the end of the project.