Financing
Financing for Your Website and SEO With Affirm
Financing lets you invest in more calls and more booked work without paying the full invoice at once. FOG Digital Marketing invoices for website design, SEO and Google Business Profile work can be paid over time through Affirm, subject to eligibility.
- No late fees
- See your plans in seconds
- Checking eligibility won’t affect your credit*
How Financing Works
Paying over time through Affirm is built into the invoices we already send. There is nothing extra to set up and no separate application with FOG.
- Pick your package. Choose the website, SEO or Google Business Profile package that fits your business. We agree on the scope, the price and the timeline before any work starts.
- Get your invoice. We email your invoice through QuickBooks.
- Choose Affirm when you pay. On an eligible invoice, select the option to pay over time through Affirm, answer a few quick questions and see the payment plans available to you.
- We get to work. Once your plan is set, your work starts on schedule and you make your payments to Affirm.
Prefer to pay the usual way? You can still pay your invoice in full on the payment schedule in your proposal.
What You Can Pay For With Financing
Any eligible FOG invoice can be paid over time through Affirm:
- Website projects, from a single lead capture landing page to a full custom build. See web design packages
- SEO, including monthly plans. Each monthly invoice can be paid through Affirm. See SEO plans
- Google Business Profile work, from a one time profile fix to ongoing management. See profile options
Financing is available to clients across Texas, including businesses we work with in Houston, Austin, Dallas, Fort Worth, Plano and El Paso.
Why Businesses Use Financing for Marketing
A new website or a stronger search presence usually pays for itself over months, not days. Financing lets the investment and the return happen on a similar timeline, so you are not waiting to save the full amount before you start getting found.
It also helps you start at the right level. Instead of choosing a smaller package because of the upfront cost, you can choose the scope your business actually needs and spread the payments out.
Many service businesses have seasonal cash flow. Roofers, HVAC companies, landscapers and pool builders often have busy and slow months. Financing can make it easier to invest during a slower stretch so the new site or SEO is working when the busy season arrives.
Timing matters too. A website that launches before your busy season, or SEO that starts climbing a few months before demand peaks, captures calls you would otherwise miss. Spreading the cost can help you start on the calendar that makes the most sense for your business, rather than the one your bank balance allows today.
Finally, it keeps the decision simple. You choose the scope your business needs, we deliver it on the agreed schedule, and you pick how to pay each invoice when it arrives.
Paying over time keeps your working capital available for payroll, equipment, materials and the other costs of running your business while your marketing gets to work.
Financing for Website Projects
Website projects are billed in milestones, as listed in your proposal. When each milestone invoice arrives, you decide whether to pay it in full or pay over time through Affirm on an eligible invoice.
Our published packages run from $1,500 for a lead capture landing page to $8,500 and up for a large custom build, and most established service businesses invest $3,500 to $5,500. The price is the same whether you pay in full or over time.
Because the scope is agreed in writing before work starts, you know exactly what each invoice covers before you choose how to pay it.
Financing for Monthly SEO
SEO is billed monthly, and each monthly invoice can be paid in full or, on an eligible invoice, through Affirm. Our SEO plans are $1,500, $3,000 and $5,000 a month, month to month, with no long term contract.
Results from SEO build over time, with early movement usually in two to three months and stronger lead growth in four to six. Paying over time can make it easier to stay consistent through that ramp up, which is when many businesses are tempted to stop too early.
What to Know Before You Choose Financing
Paying through Affirm is optional, and every decision about your plan is made by Affirm and its lending partners. FOG does not make credit decisions and does not see your application details.
Payment options are subject to an eligibility check and may not be available in all states. The plans you are offered depend on Affirm’s review, and you see the terms of any plan before you accept it.
Read the lending terms before you accept a plan. Affirm publishes them at affirm.com/disclosures, and its lending partners are listed at affirm.com/lenders.
If paying over time is not the right fit, you can always pay the invoice in full on the schedule in your proposal. Nothing about your project, timeline or price changes based on how you pay.
Paying in Full or Over Time: How to Decide
There is no single right answer. The best choice depends on your cash flow, your season and how quickly you want the work to start.
Paying in full may suit you if
- You have the budget set aside and prefer to keep things simple.
- You want to close out the invoice in one step.
- Your busy season is ahead and cash is strong right now.
Paying over time may suit you if
- You want to start now instead of waiting until you have saved the full amount.
- You would rather keep cash available for payroll, materials or equipment.
- You want the larger package your business really needs, not the one that fits a single payment.
Either way, the scope, the price and the timeline in your proposal stay exactly the same.
Getting the Most From Your Marketing Investment
How you pay matters less than what the work produces. These habits help any website or SEO investment pay back faster.
Answer calls and forms quickly. A new site or better rankings bring more inquiries. Responding within minutes, not hours, is often the difference between winning and losing the job.
Ask happy customers for reviews. Reviews lift both your Google rankings and the number of people who call after they find you.
Keep your Google Business Profile current. Accurate hours, services, photos and regular posts help you show up in the map results where most local calls start.
Track where leads come from. We set up tracking so you can see which pages and searches produce calls and forms. That shows exactly what your investment is returning.
Give it time. Websites start working at launch, while SEO builds month over month. Plan for a few months of steady work before judging the results.
What Happens After You Choose Affirm
Once your plan is approved and accepted, Affirm pays the invoice and we are notified through QuickBooks. Your project or monthly work continues on schedule with no changes on our side.
From then on, you make your payments directly to Affirm, using the plan you accepted. Questions about your plan, due dates or your Affirm account go to Affirm, and questions about your website or SEO work come to us. Our team is always a phone call away at (726) 224-4920.
Other Ways Businesses Pay for Marketing
Affirm is one option among several. Many business owners also compare paying with cash on hand, a business credit card, a line of credit or a small business loan. Each has its own costs, terms and approval process, so it is worth comparing them for your situation.
What makes Affirm convenient for our clients is that it sits right on the invoice. There is no separate application with FOG, no paperwork to bring to a bank and no change to how we run your project. You see your options when you open the invoice and decide in a few minutes.
If you are unsure which route makes sense for your business, talk with your accountant or banker. We are happy to send a written proposal you can share with them, with every package, price and milestone spelled out.
Who Uses Financing With FOG
Most of our clients are service businesses that live on the phone: contractors, roofers, plumbers, HVAC and pool companies, landscapers, remodelers, healthcare and dental practices, law firms and professional services. Many of them are growing and want a website or SEO plan that matches where the business is headed, not where it was.
Some use the option for a single website project and pay monthly SEO in full. Others pay a deposit in full and use Affirm for later milestones. Because the choice is made invoice by invoice, you can use it only when it helps.
New businesses often pair a first website with our Business Launch Package, which bundles a logo, website, Google Business Profile and social media setup. That invoice can also be paid over time on an eligible invoice.
Financing Questions
What can I pay for with financing?
Any eligible FOG invoice, including one time website projects, monthly SEO and Google Business Profile work. Every invoice is emailed through QuickBooks, and you choose Affirm when you pay.
Who provides the financing?
Affirm and its lending partners, not FOG Digital Marketing. Affirm sets your payment plan and terms and makes every credit decision. FOG is paid for the work and you make your payments to Affirm.
Can I use financing for a monthly SEO invoice?
Yes. Each monthly invoice is sent through QuickBooks, and you can choose Affirm when you pay an eligible invoice, subject to eligibility.
Will checking my financing options affect my credit?
According to Affirm, checking your eligibility won’t affect your credit score.
Does Affirm charge late fees?
No. Affirm does not charge late fees.
How do I see the payment plans available to me?
Open the invoice we email you, choose the option to pay over time through Affirm and answer a few quick questions. Affirm shows you the plans you qualify for in seconds, before you commit to anything.
Is financing required?
No. Financing is optional. You can pay your invoice in full on the payment schedule listed in your proposal.
Does financing change the price of my project?
No. Our published prices are the same whether you pay in full or choose financing. Affirm shows you the terms of any plan before you accept it.
Can I use financing for a deposit or milestone payment?
Yes, if the invoice is eligible. Website projects are billed in milestones, and each milestone invoice can show the option to pay over time through Affirm.
Do I need to be a business owner to use Affirm?
Affirm checks eligibility for the person applying. Requirements are set by Affirm and its lending partners and are explained during the short application.
Where can I read the full lending terms?
Affirm publishes its lending terms and partner details at affirm.com/disclosures and affirm.com/lenders. We link to both on this page.
Can I use financing for only part of my project?
Yes. The choice is made invoice by invoice. You can pay some invoices in full and choose Affirm on others, as long as each one is eligible.
Who do I contact about my Affirm payments?
Questions about your payment plan, due dates or your Affirm account go to Affirm. Questions about your website or SEO work come to our team at (726) 224-4920.
How do I get started?
Request a quote or call us at (726) 224-4920. We will scope the work, send your proposal and, once you approve it, email your invoice with the option to pay over time through Affirm.
Ready to Talk About Your Website or SEO?
Free consultation. You leave with a clear price and timeline, and the option to use financing on eligible invoices.
*Payment options through Affirm are subject to an eligibility check, may not be available in all states, and are provided by these lending partners: affirm.com/lenders. See affirm.com/disclosures for lending terms. Affirm and the Affirm logo are trademarks of Affirm, Inc.