What is digital marketing, and why is it important?

Digital marketing refers to the use of online strategies like SEO, social media, PPC, and email campaigns to promote products or services. It's essential because it helps businesses reach their target audience, generate leads, and boost sales in a cost-effective way. At FOG Digital Marketing, we specialize in crafting custom strategies that ensure your business gets noticed online.

How long does it take to see results from SEO?

SEO results can vary depending on the competitiveness of your industry and the state of your website. On average, it takes 3 to 6 months to see noticeable improvements. FOG Digital Marketing helps speed up the process by using proven SEO techniques that drive local traffic and increase your website’s search engine ranking.

What is the difference between SEO and PPC?

SEO (Search Engine Optimization) focuses on improving your website’s organic search rankings, while PPC (Pay-Per-Click) is a paid strategy where you bid for top placement on search engines. At FOG Digital Marketing, we help you decide which strategy—or combination of both—best fits your business goals.

Why should I hire a digital marketing agency?

A digital marketing agency like FOG Digital Marketing has the expertise, tools, and resources to implement a comprehensive online strategy that drives growth. We help you focus on running your business while we handle the complexities of digital marketing, from SEO to web design to social media.

What are the benefits of social media marketing for small businesses?

Social media marketing allows small businesses to connect directly with their audience, build brand loyalty, and drive website traffic. FOG Digital Marketing develops personalized social media strategies to help you engage followers and convert them into customers, growing your business effectively.

How much should a small business spend on digital marketing?

Digital marketing budgets vary based on business size, goals, and industry. A general rule is to spend 7-10% of your revenue on marketing. At FOG Digital Marketing, we offer affordable digital marketing services designed to maximize your ROI and help your business grow within your budget.

How does website design impact SEO?

A well-designed website improves SEO by enhancing user experience, increasing mobile-friendliness, and optimizing page speed. FOG Digital Marketing creates SEO-friendly web designs that not only look great but also improve your search rankings and help you connect with more customers.

Can I handle digital marketing myself?

While small business owners can handle basic digital marketing tasks, it’s challenging to stay up-to-date with industry changes and trends. Hiring a professional team like FOG Digital Marketing ensures your digital marketing efforts are effective, consistent, and aligned with your business goals.

What is local SEO, and why is it important?

Local SEO focuses on optimizing your website and online presence to attract local customers. This includes appearing in local searches and Google Maps results. FOG Digital Marketing uses local SEO strategies to help businesses in San Antonio and surrounding areas improve visibility and get more customers.

How does content marketing help my business grow?

Content marketing provides valuable information that engages your audience, builds trust, and positions your business as an industry leader. FOG Digital Marketing develops content that not only attracts visitors but also converts them into customers, helping you grow your business.

SEO Checklist for 2025: 20 Must-Do Tasks for Better Rankings

May 9, 2025

SEO

Search engine optimization is more competitive than ever. Whether you’re a local business owner, a sales manager, or part of a growing marketing team, staying ahead means doing more than the basics.

This 2025 checklist covers the 20 most important SEO tasks to improve your website’s ranking, visibility, and local relevance.

1. Set Up and Verify Your Google Business Profile

Claim your Google Business Profile and ensure all fields are complete: business name, address, phone, hours, and services. Add photos and update them regularly.

Why it matters: It’s the #1 factor for local pack visibility.

2. Improve Page Speed Across All Devices

Use PageSpeed Insights to find and fix slow-loading assets. Compress images, reduce script sizes, and eliminate render-blocking resources.

3. Switch to HTTPS (If You Haven’t Already)

Still running on HTTP? It’s a ranking issue. Install an SSL certificate through your hosting provider.

4. Use a Clean, Keyword-Friendly URL Structure

Example of good structure:
yourdomain.com/seo-services-san-antonio

Bad structure:
yourdomain.com/page?id=12345

5. Optimize Title Tags With “San Antonio” and Service Keywords

Include “San Antonio” plus your core service in every page title. Keep it under 60 characters.

Example:
SEO Services in San Antonio – FOG Digital Marketing

6. Write Unique Meta Descriptions With CTAs

Each page should have a clear call to action. Keep it under 155 characters.

Example:
Improve your San Antonio rankings with expert SEO. Contact us for a strategy session.

7. Build Local Landing Pages for San Antonio + Nearby Cities

If you serve other areas—like Boerne, New Braunfels, or Alamo Heights—create dedicated service pages for each.

✅ Learn how we structure SEO location pages »

8. Add Local Business Schema Markup

Help Google understand your business better. Use Schema.org LocalBusiness tags for your name, address, phone, hours, and services.

9. Create SEO-Focused Service Pages

Each main offering should have its own page:

/seo-san-antonio/
/web-design-san-antonio/

Link them internally from blog content and the homepage.

10. Publish Blog Posts With 900–1,200 Words of Helpful Content

Focus on original insights, case studies, or how-to content relevant to your audience.

📈 One of our blog posts for a client received 150,000+ impressions and 2,000+ clicks in 90 days. Quality content works.

11. Use Internal Links to Strengthen Authority

Each blog or new page should link to 1–3 service pages and vice versa. This boosts authority and helps Google crawl your site.

12. Submit to San Antonio Business Directories

Examples:

San Antonio Chamber of Commerce
B2B Yellow Pages
Local blogs and industry associations

13. Build Backlinks by Mentioning Local Businesses

Write roundup posts like:
“Top 10 San Antonio Businesses Making a Difference in 2025”

Then let those companies know. They’ll often link back or share.

14. Track Rankings With Google Search Console and SEMrush

Monitor impressions, CTR, and ranking movement weekly. Prioritize content that shows traffic potential but low CTR.

15. Improve Bounce Rate With Better UX Design

A fast, mobile-friendly, and visually clean site keeps users engaged. Avoid large popups and poor layouts.

Need a website refresh? We redesign websites for better UX and SEO »

16. Encourage Reviews on Google and Yelp

Include links in post-service emails or thank-you pages. Automate reminders when possible.

17. Add FAQ Schema for Local and Service Pages

Answer key questions like:

“How much does SEO cost in San Antonio?”
“What is included in a website redesign?”

Use Google’s structured data guidelines.

18. Use Google Analytics 4 (GA4) to Track Results

Set up custom events to track form submissions, phone clicks, and conversion paths.

19. Update Old Content Every Quarter

Google prefers freshness. Refresh older posts with new stats, examples, and updated CTAs.

Final Thoughts

This checklist isn’t just for SEO teams—it’s for anyone serious about increasing visibility and qualified leads. SEO is no longer a one-time project. It’s an ongoing advantage.

Ready to grow with SEO that works in 2025?

Let’s build a strategy that fits your business.

👉 Schedule your free consultation

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SEO Checklist for 2025: 20 Must-Do Tasks for Better Rankings

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